About Us

You’ve seen It.  Either on TV or maybe in person.  Maybe it was at a race like le Tour or il Giro or maybe closer to home at the Tour of CA or Manhattan Grand Prix.  If you’re lucky, it was on your local ride when some of the big boys happened to be in town and were out for a spin.  Regardless, you know it when you see it. 

That indefinable aura of style that only the fastest and coolest professional cyclists have.  It goes beyond just shaved legs, team kits and expensive bikes.  It’s the look that says, “Yes, I am who you think I am.  Yes, I have won some of the biggest races in the world.  And Yes,…I’m really, really fast.”  It’s a look that that can only be described as:

The Podium Look.

And the only way you could get it, was to finish on the top step of the podium.

Until now.  Until PodiumLook.com

OK, you love to ride.  You watch the Tour, the Giro, Milan San Remo and the Spring Classics.  You’ve spent the money for a top shelf bike that looks as though it came straight out of the pro peloton.  You appreciate the finer things in life.  So why would you go riding in generic black bike shorts and an ill fitting jersey that you got at the local charity ride?  Sure, cycling is exercise, but isn’t it also a lifestyle?  If you’ve got the bike, why wouldn’t you have the clothing, shoes and accessories that complete the package?   The only problem is, where do you get the gear? 

 PodiumLook.com

Here at PodiumLook.com, we have a passion for style.  We believe that the first step to feeling good on your ride, is looking good on your ride.   Sure you could join a team but do you really want to make that kind of commitment?  You could spend 18 hours a week training, 6 hours driving and countless dollars in entry fees working to get on that top step but at Podium Look, we don’t think you should have to.  Because true style lies not in finishing on the top of the podium, but rather looking like you could.

At PodiumLook.com we’ve spent countless hours watching races, reading the magazines, researching the brands and styles and keeping tabs on the euro cycling scene all so we can bring the best styles and brands to your fingertips.  We do the legwork so you don’t have to.  But it doesn’t stop there…

We have put the coolest kits, the most stylish shoes, the rarest eyewear and the best looking helmets into complete packages that we affectionately call: “Looks.”  That way, when you see a kit you like or a pair of shoes that scream your name, you can select the appropriate “Look” and our style system will automatically select the appropriate accessories that coordinate with your choice to create a cohesive style aesthetic that doesn’t look cobbled together.  Your riding buddies will wonder why you suddenly look like you’re part of Mario’s lead out train.  Everyone on the local ride will wonder why you seem so much faster (even though you haven’t done a lick of training!)  Other local riders will see you on the road and wonder which visiting euro pro is in town.

You’ll have that look …… “The Podium Look.”

(Champagne optional but highly recommended.)

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