We do a lot of talking about “Style” here at Podium Look. It’s the basis of what we are all about and it’is a part of everything we do. But what do we mean when we talk about style? 

 

We’re glad you asked.

 

To us, “Style” especially on the bike, is about feeling good, looking good and being confident. It’s frustratingly difficult, even in this age of the internet, to find unique products and companies that place a much of an emphasis on aesthetics as they do on technological developments. Doesn’t it seem like every bike shop and website carries the same clothing and styles? The same shoes and socks? The same glasses and helmets? It’s hard to get your unique style going when you end up wearing the same thing as everyone else on your Saturday ride. 

 

Our philosophy on “Style” at Podium Look is pretty simple:

 

Great looking clothing, shoes and accessories.

 

Unique brands, products and styles that you don’t see everywhere you turn.

 

Cohesive combinations of these products that create a stylish, “Pro” look.

 

Here’s a few guidelines about what to look for in the Podium Look aesthetic:

 

White. And lots of it.

            Why white? Well here’s a couple of questions to ask yourself:

            -What color is the best young rider jersey in The Tour?

-What Color was Team Italia’s kit in the Beijing Olympics? (On a side note, this may be the greatest national team kit of all time. 

-And most importantly, what color is the World Champion jersey? ‘Nuf said.

Exactly. White is the color of speed and style. Example #1: Mario’s 2003 World Champion kit. 

 

Coordinated Accessories.

            The more pieces you have that work well together, (ie hats, arm warmers, vests, glasses etc) the more you look like you just stepped off the team bus. It’s no good having really cool glasses if they look absolutely terrible with your helmet. This is one of the main reasons we created our “Look” system. 

 

Full Zip Jerseys.

            It’s a well known fact that you climb MUCH faster with your jersey fully unzipped and flapping behind you like a cape. Can you do this with a ¾ zip jersey? I think not.

 

Shoe covers or “Over Socks”

            Yea, shoes are cool but when it’s crummy weather, you need to protect your stylistic investment from being tarnished. This is where Oversocks come in, like the DeFeet Slipstream, which, of course, should always be white. Crazy you say? They’re going to get dirty you say? Of course they are! That’s why it’s so great! No one in their right mind would wear white shoe covers in the winter unless they are going to just throw them away and get another pair from their sponsor…which is exactly what we want everyone to think about you!

 

When in doubt, ask your self: “W.W.M.D.?”

            What would Mario do? Thereby, you shall attain cycling style nirvana.